28.7.11

Corporate Identity Implementation Check List

This is the corporate check list, from Veronica Napoles:

a. Introductions
- table of contents
- introductory letter
- how to use the manual
- basic terminology
- symbols variations
- symbol colors
- symbol color variations
- consistent use of symbol
- sudsibdiary signatures
- product signatures

b. Symbol
- symbil variations--positive, negative, and screened
- use of graphic elements
- symbol arrangement--step-repeat pattern, three-dimensional, and so on
- reproduction of symbol--include do and don't
- typography
- Compatible typography

c. Stationary
- general guidelines: paperstock, format, location of symbol, color, typography
- executive letterhead
- standard letterhead
- executive business card
- standard business card
- excecutive envelope
- standard #10 envelope
- airmail envelope
- window envelope
- statement
- mailing label
- press release
- shipping envelope
- subsidiary letterhead
- subsidiary envelope
- subsidiary business card

d. Forms
- guidelines: paperstock, format, color, typography
- internal/external form
- vertical grid
- horizontal grid
- reporting form
- memorandum
- purchase order
- invoince
- shipping form

e. Marketing and Sales Literature
- annual reports
- quarterly reports
- brochures
- company newsletter
- invitation cards and envelopes
- catalogs
- tags and labels
- direct mail pieces
- merchandising aids
- uniforms
- point of purchase displays
- exhibits
- posters

f. Signage
- guidelines of signage; line of sight, long-distance signing, materials, colors
- exterior signage
- interior signage: directional

g. Transportation
- service vechicles
- truck
- company airplanes
- frieghters
- tanker trucks
- parking lot stickers
- company flag

h. Packaging
- gudelines: layout product name, typography, color-coding system, legal considerations, size of packages and labels
- cartons
- paper bags
- tubes
- shipping containers
- gift boxes
- plastic bags
- wraping paper
- wrapping tape

i. Other Application
- nameplates
- suitcase tags
- employee pins
- matches
- gift ties
- glasses

j. Technical Supplement
- guidelines
- master artwork.

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